Asset Details
Do you wish to reserve the book?
The Automaticity of Affect for Political Leaders, Groups, and Issues: An Experimental Test of the Hot Cognition Hypothesis
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The Automaticity of Affect for Political Leaders, Groups, and Issues: An Experimental Test of the Hot Cognition Hypothesis
Do you wish to request the book?
The Automaticity of Affect for Political Leaders, Groups, and Issues: An Experimental Test of the Hot Cognition Hypothesis
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
The Automaticity of Affect for Political Leaders, Groups, and Issues: An Experimental Test of the Hot Cognition Hypothesis
2005
Overview
We report the results of three experimental tests of the \"hot cognition\" hypothesis, which posits that all sociopolitical concepts that have been evaluated in the past are affectively charged and that this affective charge is automatically activated within milliseconds on mere exposure to the concept, appreciably faster than conscious appraisal of the object. We find support for the automaticity of affect toward political leaders, groups, and issues; specifically: • Most Ss show significantly faster reaction times to affectively congruent political concepts and significantly slower response times to affectively incongruent concepts; • These facilitation and inhibition effects, which hold for a cross-section of political leaders, groups, and issues, are strongest for those with the strongest prior attitudes, with sophisticates showing the strongest effect on \"harder\" political issues. • Even semantically unrelated affective concepts (e.g., \"sunshine,\" \"cancer\") have a strong effect on the evaluation of political leaders, groups, and issues. We conclude with a discussion of the \"so what?\" question-the conceptual, substantive, and normative implications of hot cognition for political judgments, evaluations, and choice. One clear expectation, given that affect appears to be activated automatically on mere exposure to sociopolitical concepts, is that most citizens, but especially those sophisticates with strong political attitudes, will be biased information processors.
