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The death of a thousand cuts Anti-corporate campaigns.
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Journal Article
The death of a thousand cuts Anti-corporate campaigns.
2001
Overview
An anti-corporate campaign is a coordinated, often long-term and wide-ranging program of economic, political, legal and psychological warfare designed to attack the viability of the essential stakeholder relationships on which any corporation depends. By turning these stakeholders into pressure points against the company, the successful campaign strikes at the company where it hurts most while simultaneously depriving it of its best lines of defense. Anti-corporate campaigns attack the legitimacy of the corporation as a social form. Several actions are employed with considerable regularity, including: 1. Defining and defending the moral high ground. 2. Bringing secondary pressure on the company's financial arrangements. 3. Attacking shareholder value. 4. Boycotting the company's products or services. 5. Litigation and regulation. It was organized labor that first breathed life into the anti-corporate campaign. In its attacks on corporations, the labor movement recognizes certain boundaries that must not be crossed. The same cannot be said of some other NGOs that are now employing these techniques.
Publisher
Institute of Public Affairs
Subject
