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Cultural Linguistics and Identity Negotiation within the Singaporean Chinese Diaspora in Hwee Hwee Tan's Mammon Inc
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Cultural Linguistics and Identity Negotiation within the Singaporean Chinese Diaspora in Hwee Hwee Tan's Mammon Inc
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Journal Article
Cultural Linguistics and Identity Negotiation within the Singaporean Chinese Diaspora in Hwee Hwee Tan's Mammon Inc
2024
Overview
This study explores the representation of Singaporean Chinese diasporic identity in Hwee Hwee Tans novel Mammon Inc. with the help of cultural linguistics. This article seeks to analyze how the novel contributes to understanding diasporic identity and cultural negotiation, with a focus on how the portrayal of the main character reshapes the delicate equilibrium between traditional values and global capitalist pressures. Drawing on Farzad Sharifians cultural conceptualization framework and Gary B. Palmers ethnosemantic analysis, this study focuses on cultural schemas3 and metaphors in the novel. We identify passages in Mammon Inc. that illustrate themes of identity negotiation, cultural displacement, and the impact of globalization on traditional values. Through the categorization of themes and metaphors, we aim to identify culturally relevant schemas pertaining to the Singaporean Chinese diaspora.4 We also employ Palmers ethnosemantic analysis to expose how the novels language reflects the cognitive and cultural frameworks of the protagonist. The metaphorical language used in the novel reveals the protagonists struggle to balance familial expectations with personal ambitions, thus challenging simplistic narratives of identity. This analysis of Tans novel enhances cultural linguistics and diaspora studies by deepening our understanding of how cultural and linguistic factors influence the representation and understanding of diasporic experiences. It underscores the importance of language and culture in the negotiation of identity, offering a nuanced perspective on the complexities faced by the Singaporean Chinese diaspora in a globalized world.
Publisher
Bridgewater State College
Subject
