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Market rebels

by Rao, Hayagreeva

in Activism / Activist shareholder / Activists / Anti-Saloon League / Association of Licensed Automobile Manufacturers / BASF / Bill Bowerman / Biotechnology / Brewery / Budweiser / Business / BUSINESS & ECONOMICS / BUSINESS & ECONOMICS / Economics / Theory / BUSINESS & ECONOMICS / Management / BUSINESS & / Canning / Capitalism / Capitalism -- Social aspects / Chain store / Class action / Comparative advantage / Consumer Behavior / Cooking / Corporation / Counterculture / Cuisine / Cultural genocide / Customer / Dennis Kozlowski / Dogme 95 / Economics / Employment / Enron / Entrepreneurs / Entrepreneurship / Eugenics / Executive compensation / Expense / Foie gras / Genetic engineering in the United States / Globalization / Golden parachute / Greenpeace / Haute cuisine / Inception / Innovation / Institutional investor / Investor relations / Invisible hand / John Doerr / Killian's / Maginot Line / Market / Marketing & Advertising / Michelin Guide / Microbrewery / Nexus of contracts / Nouvelle cuisine / Nuclear power debate / Paul Bocuse / Pension fund / Pigovian tax / POLITICAL SCIENCE / Public Policy / Economic Policy / Poularde / Protest movements / Ralph Nader / Repeal / Research, Industrial / Retail / Share repurchase / Shareholder / Shareholder resolution / Shareholder value / Shark repellent / Signature dish / Slow Food / Social action / Social aspects / Social change / Social movement / Social movements / SOCIAL SCIENCE / Superiority (short story) / Swadeshi movement / Systematization (Romania) / Tax / Technological innovations / Technology / Temperance movement / The Innovator's Dilemma / Theory / Trade association / Venture capital / War / Warfare

2009,2008,2015

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Market rebels

by Rao, Hayagreeva

2009,2008,2015

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Market rebels

by Rao, Hayagreeva

2009,2008,2015

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Market rebels

Rao, Hayagreeva

2009,2008,2015

Overview

Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how \"market rebels\"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies.

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Publisher

Princeton University Press,Princeton Univ. Press

Subject

Activism

/ Activist shareholder

/ Activists

/ Anti-Saloon League

/ Association of Licensed Automobile Manufacturers

/ BASF

/ Bill Bowerman