Asset Details
Do you wish to reserve the book?
Tobacco product developments coinciding with the implementation of plain packaging in Australia
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Tobacco product developments coinciding with the implementation of plain packaging in Australia
Do you wish to request the book?
Tobacco product developments coinciding with the implementation of plain packaging in Australia
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Tobacco product developments coinciding with the implementation of plain packaging in Australia
2015
Overview
From these sources we report five major trends in the factory-made cigarette market in Australia that we discerned in the 12 months leading up to, and following, the implementation of plain packaging: (1) reassurance of product quality to smokers; (2) shift of promotional attention to brand and variant names; (3) renewed emphasis on value for money; (4) introduction of novel products and (5) rationalisation of product offerings. Written guarantees of continuing quality Figure 1 demonstrates a reassurance message from BATA to smokers of the continuing quality of its top selling brand, Winfield, perhaps also attempting to dispel rumours that tobacco ingredients would be altered in the lead-up to plain packaging. 3 This message seems to reflect an acknowledgment by tobacco manufacturers that consumers' taste perceptions are influenced by packaging and design. 4 5 The many experimental studies of plain packaging demonstrate that consumers expect plainly packaged cigarettes to have poorer taste by being stronger, less satisfying, and/or lower in quality than cigarettes contained in branded packs. 6 A similar message on pack inserts was also noted in at least one PM brand, reading 'Our promise:
Publisher
BMJ,BMJ Publishing Group LTD
