Journal Article

Porter's competitive advantage model and its application in bottled drinking water in Iran

Bakhshinejad, M., Islamic Azad University, Shahrekord (Iran). Dept. of Economics

2014

Overview

Since the classical economics, the model of competitive advantage at different levels (national, industry, firm) has been considered attentively by experts in economics and management. In recent years, one pivotal issue in the field of management has been the identification of competitive advantage sources and the breakthrough strategies for its preservation and development. The main purpose of this article is to explain one of the popular theories concerning the competitive advantage model, that is Porter's model, to show whether it is applicable in a country like Iran, which possesses a highly dominant government-based economy, or not. Besides, if it requires any modification in its pattern, what form of modification should it comprise? In terms of methodology, thus, this may be deemed an applied developmental research. Primary data targeted was obtained by means of a quantitative survey using a questionnaire technique of data collection. The questionnaire survey took place in the period from 10/2010 to 6/2011 and a total of 109 firms (undertaking their activities in the territory of the Iran) were involved. The results of the study show that Porter's model in both the upstream and the downstream forms must become developed and rectified. Ultimately, the most advantageous shape of the model for detecting the sources of competitive advantage in bottled drinking water industry is offered.

• Publisher: Sciendo,De Gruyter Brill Sp. z o.o., Paradigm Publishing Services
• Subject: AGUA MINERAL / ANALISIS ECONOMICO / ANALYSE ECONOMIQUE / analysis / ASIA / ASIE / BEVERAGE INDUSTRY / bottled water / BOTTLING / CENTRALLY PLANNED ECONOMIES / COMPETENCIA ECONOMICA / Competition / Competitive advantage / CONCURRENCE ECONOMIQUE / CONDITIONNEMENT / DECISION MAKING / DESARROLLO ECONOMICO / DEVELOPPEMENT ECONOMIQUE / Drinking water / EAU MINERALE / ECONOMIAS DE PLANIF CENTRALIZADA / ECONOMIC ANALYSIS / ECONOMIC COMPETITION / ECONOMIC DEVELOPMENT / ECONOMIE PLANIFIEE / edge resources / EMBOTELLADO / EMBOUTEILLAGE / EMPAQUETADO / EMPRESAS / ENCUESTAS / ENQUETE / ENTERPRISES / ENTREPRISE / GESTION / GOBIERNO / GOUVERNEMENT / GOVERNMENT / HUMAN RESOURCES / INDUSTRIA DE BEBIDAS / INDUSTRIE DES BOISSONS / INFRAESTRUCTURA / INFRASTRUCTURE / INNOVACION / INNOVATION / INTERVENCION ESTATAL / INTERVENTION DE L'ETAT / INVERSIONES / INVESTISSEMENT / INVESTMENT / Iran / IRAN ISLAMIC REPUBLIC / IRAN REPUBLICA ISLAMICA / IRAN REPUBLIQUE ISLAMIQUE / LEGISLACION / LEGISLATION / MANAGEMENT / MINERAL WATERS / MODELE / MODELOS / MONOPOLE / MONOPOLIES / MONOPOLIO / PACKAGING / POLITICA DE SOSTENIMIENTO / POLITIQUE DE SOUTIEN / PRISE DE DECISION / Questionnaires / RECURSOS HUMANOS / RESSOURCE HUMAINE / STATE INTERVENTION / SUPPORT MEASURES / survey / SURVEYS / TECHNOLOGIE / TECHNOLOGY / TECNOLOGIA / TOMA DE DECISIONES