Newsletter

Chicago Tribune Marketing Column

Kirk, Jim

2002

Overview

Jul. 25--In a stunning jump to a major competitor, MindShare Media Chicago chief Kathleen Brookbanks moves to Omnicom Group media arm OMD Worldwide as managing director of its Midwest office. Her move leaves a gaping hole in a very important office of MindShare, which sources said had tried to keep her in the WPP Group family. Significantly, MindShare handles all of Sears, Roebuck and Co.'s media buying here, as well as BP and other clients. Both Sears and BP are extremely important to MindShare, and Brookbanks played a key role in serving several clients. Brookbanks will now oversee the Chicago, Dallas and Minneapolis offices of OMD, which includes 200 employees and more than $1.7 billion in media billings for clients such as McDonald's Corp., Dell Computer Corp., Quaker Oats, Wm. Wrigley Jr. Co. and others.

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